The Center For Global Enterprise
BRAND LAUNCH

Launch / Identity / Website

The Center for Global Enterprise was founded by former executives of IBM as a nonprofit, nonpartisan research institution devoted to the study of global management best practices and their impact on society. We were charged with creating a unique identity that spoke to CGE's global reach and modern approach to meaningful and impactful solutions. The solution was the blending of traditional typography with a modern mark and color palette that brings together history, strength and future-forward thinking.

 
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We explored the landscape of foundations, institutes, as well as typography and visual ideas around the idea of global.

 
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In the end, we presented three options — one of which is a seven-sided symbol that represents the Earth's continents connected together in a continuous form.

 
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Agency: VSA Partners