Goose Island
Premium Series Concepts

Design Concept

After Goose Island — a Chicago craft beer icon — went national with it's core lineup, the brewers set out to create a new line of beers that would, once again, give their hometown something exclusively local. This set of designs was developed to illustrate what the new lineup could look like,  pairing up locations that are specific to the beer styles with epic images of Chicago.

Agency: VSA Partners