Falcon Tech

Branding / Design

Falcon Tech is a P-Tech (Pathways in Technology) program that allows students to earn an Applied Science degree in Computer Information Systems (CIS) along with their high school diploma at no cost. They approached us to create a logo that set them apart from their school's regular curriculum while maintaining some of the school's existing visual cues — namely the falcon and shield. We gave them a cleaner and more technical looking identity that cleverly folds the falcon's wings into the shape of a shield and provided them with guidance on ways to use the new identity to help them launch into the future.


Agency: VSA Partners