Design / Photo Direction

Harley's Custom Vehicle Operations (CVO) line of motorcycles are the pinnacle of factory customization. Every year, a limited number of these bikes are built, and customers often buy them sight unseen. It takes a certain kind of person to drop a not-insignificant amount of money on a motorcycle they've never seen in person but these catalogs help put their minds at ease. Attention to details ensure that photography represents colors and textures as accurately as possible and that the level of product information is deep enough to make it apparent that these are no ordinary motorcycles.


Agency: VSA Partners / Photography: Midcoast Studios