Mack Trucks

Campaign Strategy / Design

From getting the job done to fuel efficiency on the open road, we needed to communicate product-specific benefits of Mack's multiple lines of trucks in a way that felt like it was all coming from the same place. Big, bold headlines, hard-working imagery and a straight-forward, no bullshit voice held it all together and cut through the noise and clutter typical in the industry rags.

Agency: VSA Partners / Photography: John Sterling-Ruth