Brand Book

Brand Expression / Design

Legends aren't born. They're created. Over time, sometimes decades, and by building an industry of proud, hard working people to show for it. It's that bond between man and machine that makes Mack Trucks the legend that it is, and we were charged with revitalizing the brand and retelling it's story for a new generation of hard-working men and women.

Agency: VSA Partners / Photography: John Sterling-Ruth, Mack Trucks Historical Museum